What is the SocialGood Project?
SocialGood is the cryptocurrency that makes society better.
The expansion of holders will make its price higher.
Let's buy SocialGood and recommend it to your friends.
Let's make society better together!
We raised USD 30M from institutional investors (For US, SocialGood is for accredited investors,
registered with S.E.C.).
Now pre-sale for you!
Once you hold SocialGood, when you buy a product in the shop by USD or Euro or other fiat currency, you can get the Cashback by cryptocurrecy SoicalGood. Part of it is donated to a charitable organization as social contribution. The more you buy products, the more society becomes better.
Social Good Ecosystem (Marketplace)
・The total sales of alliance companies exceeded USD 2B.
・The number of SocialGood holders exceeded 40,000.
Let's buy SocialGood and recommend it to your friend!
- Summary of the Social Good Project
- A global social contribution ecosystem utilizing AI and blockchains
- World’s largest marketplace capable of covering all commerce
- Mechanisms for stably raising SocialGood price and value
- Realization of the global deployment of the Social Good Ecosystem™
- Token sales for ecosystem building
- Overview of team
5. Realization of the global deployment of the Social Good Ecosystem™
(1) Measures for increasing SocialGood holders (tie-ups with major retailers and acceptance by cryptocurrency exchanges in various countries)
Regarding increasing the number of SocialGood holders, as long as the investor relations of Social Good's “price increase mechanism” and “asset properties” are appropriately maintained, any economically rational user will likely want to hold SocialGood.
Even Bitcoin, which Buffett says has zero holding value, has a total market value of $190.6 Billion (according to CoinMarketCap, March 4, 2018) and is held by a total population of 13 million people (counting only the number of Coinbase users as of the end of November 2017). Thus, it goes without saying, that there is economic value in holding SocialGood.
Distributing SocialGood to customers given it has such asset properties is a reasonable promotional measure for large companies that want to raise customer satisfaction.
Therefore, we will increase the number of SocialGood holders by distributing SocialGood to a portion of the existing customers of our alliance partners’ (major global EC sites, such as Amazon and Alibaba, airlines in countries around the world, and large retailers, such as conveniences stores, in countries around the world). For example, we will collaborate with, after partnership is built, "Alibaba SocialGood", "Amazon SocialGood", and "Virgin AtlanticAir SocialGood" as one part of a loyalty program targeting the existing customers of these companies.
The collaborations can be expected to go smoothly because distributing SocialGood, which offers asset properties and not just discount points, to customers allows major retail players to differentiate themselves from other companies in their industries.
Furthermore, as described above, we have employed a mechanism whereby photos of purchased products and of the organizations that contribute to the society to which donations have been made go viral when products are purchased at Social Good alliance companies, which naturally enhances the level of awareness with respect to the real graph of SocialGood holders.
We have also designed a customer referral system, which, just like Amazon’s Amazon Associates Program, gives SocialGood holders incentives to increase the number of SocialGood holders.
Furthermore, the ICO we plan will be positioned to acquire the first Social Good users. The number of SocialGood holders will also increase after the ICO, as we gradually increase the number of cryptocurrency exchange businesses and cryptocurrency distributors.
(2) Measures for increasing Social Good alliance companies (international franchise system and economies of scale)
From the perspective of companies, the Social Good Ecosystem™ creates customers who are highly likely to buy their products. Furthermore, start-up fees and running fees are not required to join the Social Good Ecosystem™. Accordingly, there is no reason for a company to refuse alliance company participation.
We will establish “Managing Companies” (Social Good Centers on previous pages) whose role is to gather alliance companies.
Just like Starbucks Corporation and Marriott International, Inc., franchisees in countries around the world who have received licenses for patents and intellectual property from the Social Good Foundation (Franchise HQ) will act as “Managing Companies” in gathering alliance companies.
We will initially target the following 21 countries, whose GDPs rank in the top levels of the world.
The US, China, Japan, Germany, England, Switzerland, the Netherlands, France, Italy, Spain, Canada, Russia, Australia, Korea, Hong Kong, Singapore, Indonesia, Taiwan, Thailand, Brazil, and India.
Managing Companies can conduct “cash back businesses utilizing blockchains and AI” whereby they receive fees from alliance companies and make cash back payments to SocialGood holders by receiving licenses to software patents based on blockchain technology from the Social Good Foundation, which is the franchise HQ.
For example, these companies receive 10% of product sales from companies, pay 7% to consumers as cash back, and book the 3% difference as revenue. Once Managing Companies gather alliance companies, they receive a fixed fee each time SocialGood holders make purchases at those stores and can thus be managed stably based on stock income.
In the future, this will be networked via blockchains, and thus the mechanism will work automatically. Therefore, the marginal costs related to sales increases will be almost zero, allowing strong economies of scale to kick in, making for a highly-profitable business. The attractiveness of this business will likely produce many companies in each country that want to become Managing Companies.
Therefore, companies having membership organizations, media targeting individuals, and experience doing business with major companies will be carefully selected and assigned as Managing Companies in each country.
For example, we will assign Ayumi Trust Holdings Co., Ltd., which was founded in 2005, to oversee franchisees as one of the Managing Companies in Japan.
Ayumi Trust Holdings has done business with global corporations.
They are, for example, BMW, Harley-Davidson, Daimler, Audi, Ferrari, Bugatti Automobiles, and JAGUAR LAND ROVER.
These companies are slated to become the first companies to join the Social Good Ecosystem™. Furthermore, the operating media are shown below.
YUCASEE, which is operated by Ayumi Trust, is Japan’s largest online membership site limited to wealthy people with net assets of 100 Million yen or more, and, according to an article (February 2009) in Nikkei BP group’s financial journal “Fund Information,” the total assets of YUCASEE members is 1 Trillion yen or more. When combined with related media, at least a million people view this site each month.
Such wealthy people are also assumed to become the initial users of Social Good.
We will start by limiting the first ecosystem alliance companies to first-class real estate companies and companies handling expensive products in each country. The reason for this is that the higher the unit prices generated by purchases within the Social Good Ecosystem™, the better it is for SocialGood price and value. Additionally, starting with high-quality alliance companies within the ecosystem will contribute to the long-term growth of the platform.
Accordingly, we assigned a company like Ayumi Trust Group because of its experience with wealthy people. We plan to have three to five Managing Companies in each country.
In addition, Landscape Co.Ltd. joined as a Managing Company in Japan together with Ayumi Trust Group. Landscape Co.Ltd., established by Nami Fukutomi who had been in charge of business planning in the Culture Convenience Club Co., Ltd, the biggest point business company in Japan with 65 million T Point members, is a data base marketing company. Landscape offers marketing solutions for 1,200 corporate clients focusing on major global corporations using 2.1 million wealthy Japanese individual databases and 95 million consumer databases. Corporate clients that Landscape covers include global corporations. They are, for example, Coca- Cola, Microsoft, Google, Salesforce, Hilton, Tiffany, Montblanc, Baccarat, Cartier, Swatch, Bentley, Ferragamo, Fendi, Van Cleef & Arpels, etc.
We will also consider assigning and forming partnerships with major EC players as Managing Companies in each country, such as Rakuten (total distribution of approximately 3 Trillion yen) in Japan and Alibaba (total distribution of approximately 62 Trillion yen) in China.
We will build strong long-term partnerships based on matched interests with candidate Managing Companies in each country by awarding them the SocialGood cryptocurrency, which will rise in value in conjunction with the expansion of the ecosystem, like stock options, free of charge.
If major EC players in each country announce their collaboration after receiving SocialGood tokens for free, and thus contribute to the expansion of the Social Good Ecosystem™, SocialGood value and price will rise dramatically. It is reasonable to expect that the shareholder value of these companies will rise to the exact degree that the asset value of the SocialGood they hold rises.
Therefore, from the perspective of maximizing shareholder value, as is required by the shareholders of every company, it is difficult to even suggest the refusal of such a collaboration opportunity that has no accompanying costs but offers such a dramatic upside in terms of improving shareholder value. If listed companies refuse to collaborate with Social Good, it is possible that activists will make shareholder proposals for collaboration with Social Good as a measure to improve shareholder value.
(3) Open innovation and alliance strategies
The current large company consortium centered on the Social Good Foundation, which is the original issuer of tokens, will adopt partnerships and alliance strategies for collaborating with trusted companies in each country on operations and development in ecosystem expansion. This is similar to P&G’s “Connect + Develop” program.
To strengthen tie-ups with collaborating companies, we will adopt a basic strategy of win-win “token business alliances,” which are not capital business tie-ups, by dispensing SocialGood tokens to partners as if they were stock options, to share the gains of future token price increases.
We plan to tie up with leading major companies in each country known for AI/big data, smartphones/UI/UX, and blockchain technology to let them become technology partners, and are continuing discussions and negotiations with them.
We plan to build blockchain-based real-time cash-back mechanisms using state-of-the-art technology at the time of development through partnerships with major global integrators.
We plan to develop an AI algorithm, to manage the data of the social ecosystem as a whole and to adjust SocialGood price supply and demand, and an AI robo adviser to maximize mental satisfaction.
We will invite the best talent from all over the world, regardless of race, nationality, or workplace, to the Social Good team to work in areas that rely on individual talents, such as design, UX & UI, AI, and other state-of-the-art technologies.
For example, Jonathan Ive, Senior Vice President of Apple’s world-renown Industrial Design Group, earns $55 Million (according to Fortune, January 7, 2016).
There is significant competition in the current knowledge information society to acquire superior human resources, but even massive salaries can be provided to talented people utilizing SocialGood tokens as if they were stock options.
At the same time, the best talent does not move for financial compensation alone. The simple mission of “improving society” can convey meaning and purpose to working people. The present project is competitive, both mentally and physically, in terms of acquiring human resources.
(4) Co-creation projects (token and ecosystem patents)
Social Good is not just a target for investment. It is a co-creation project in which investors can participate.
The more the number of companies that participate in the Social Good Ecosystem™ increases, the more the number of SocialGood holders increases, and the more active buying becomes, the more the asset value and holding value of SocialGood can be expected to rise.
Accordingly, economically rational SocialGood holders will recommend that people close to them make SocialGood purchases to increase their own asset values. Furthermore, holders will spontaneously ask stores at which they shop frequently whether they are members of Social Good, which will likely encourage companies to participate in the ecosystem. This is because every SocialGood holder will understand that overall ecosystem growth is even more directly connected to their own self-interest than the receipt of cash back payments.
This mechanism means that SocialGood investors can enhance the overall value of tokens and the ecosystem through their own activities. This is a win-win mechanism whereby the pursuit of one’s own profit is connected to all profits. The overall growth of the ecosystem is directly connected to increases in the asset values of each individual participant. This is a “one for all, all for one” mechanism.
SocialGood is neither a security nor a common utility token off the street. It is a completely new co- creation Cryptocurrency.
A concept whereby ecosystem participants achieve a win-win through such a cryptocurrency is both revolutionary and novel. As described above, patent applications for technology and know-how for building such a mechanism have already been submitted as the multiple software patents based on blockchains described above and as token and ecosystem patents submitted in Japan and the US. We also submitted the International Patent in accordance with PCT in September 2018.
(5) First-mover advantage, winner-take-all
The Social Good Project is very difficult for copycats to imitate. This is not due simply to the fact that this project has secured rights via several software technology patent applications based on blockchain technology. It is also because third parties can confirm that there is an ambitious founder standing behind the project.
If this were just a project, fakes having the exact same properties appeared, and all the fakes were cheaper than the original, it would likely be possible for “bad money to drive out good money.”
However, Social Good is a cryptocurrency, an ecosystem, and a user-participation social contribution project. It is very difficult to imitate because it is backed by the will to contribute to society.
For example, the Social Good Project was inspired by its founder Soichiro Takaoka over 10 years ago, who wrote books that expressed his will and clarified his intentions. A critical biography of founder Soichiro Takaoka as a Japanese entrepreneur has been published (“Entrepreneurs 2.0” by Toshinao Sasaki, Shogakukan 2007). Other media postings include https://socialgood-foundation.com/interview/.
It is not just the will of the founder, but the strong will of the users who purchase SocialGood via token sales and at cryptocurrency exchanges and the unity, sympathy, and empathy resulting from a vision of “improving society” that are impossible to imitate. Empathy cannot be obtained via mimicry.
Furthermore, the first users of the ecosystem platform are critical. As an SNS, Facebook was born as a generic company. By registering the actual names of Harvard students, Facebook founder Mark Zuckerberg differentiated Facebook, in terms of participant quality and network stability, from its gigantic SNS company predecessor, MySpace, which allowed anyone to participate anonymously. In other words, he succeeded in expanding the network while sustaining “network reliability.”
We will develop a good quality marketplace by beginning participation with wealthy people belonging to the Ayumi Trust Group, which is a Social Good Ecosystem™ Managing Company, and its first- class customers (major real estate companies and global brand companies) as the initial Social Good participants.
Additionally, the Social Good Ecosystem™ will use this token sale as an opportunity to acquire its first global users.
If quality is managed carefully, the ecosystem will start quickly. The reason for this is that the ecosystem is designed to favor first users that induce consumers, alliance companies, and Managing Companies to compete to see who can participate fastest.
- Companies: By joining the ecosystem early, companies can reach buyer networks with latent demand while competition is still scarce. They can join easily and for free from the beginning.
- Managing Companies in each country: These companies are the exclusive beneficiaries of the future revenues generated by the alliance companies they acquire themselves. It is advantageous for them to capture as many alliance companies as possible in relevant countries and areas.
- Consumers: SocialGood is designed so that the cash back rate gets better the earlier it is acquired and the longer it is held. As long as the price can be expected to rise more reliably than other asset classes, such as gold, legal currency, and Bitcoin, it is best to acquire SocialGood before its price increases.
In this way, a virtuous cycle exists whereby individuals and companies gather naturally out of economic rationality, the network value of the Social Good Ecosystem™ rises quickly, and the Social Good brand value builds and gets stronger.
Social Good also includes a self-growth mechanism whereby its position becomes ever more advantageous with the passage of time.
The Social Good experience (donations and cash back payments) generated with each daily purchase gives powerful pleasure to the brain, regardless of nationality, race, or culture. The experience allows users to feel trust, empathy, enthusiasm, goodwill, and gratitude. Since each participant in the Social Good Project automatically contributes to society, Social Good has a significant positive impact on society and is thus able to make the world a better place.
The market value of SocialGood accumulated through cash back payments each time purchases are made can always be confirmed via smartphone. Rational holders who understand the Social Good mechanism will have an expectation that the prices of SocialGood asset properties, which can be converted to cash, will rise in the future. Through people’s trust, networks are strengthened, social capital (Professor Robert David Putnam, Harvard University) accumulates globally, and the world becomes one.
All of these effects are strengthened through daily repetition.
- “Improving society” as a universal human vision
- Social Good as a global brand
- Network externalities and virtuous cycles
- State-of-the-art technology (AI and blockchains) and technological innovation
- Rational expectations that the value and price of SocialGood, which has asset properties, will rise
- Accumulation of social capital
Integrating all of these creates a “first mover advantage” and “winner-take-all” environment and allows the creation of strong barriers to entry and a competitive advantage without bringing in other similar companies later.
(6) Roadmap and KPIs
The Social Good Project is a proven project with achievements based on the foundation of 13 years worth of business assets from the FinTech group company established in 2005.
As the first phase, from 2005 to 2007, the group succeeded in tying up with big luxury companies with the main customer base consisting of Japanese wealthy class individuals. Thus, the group constructed the marketplace for Japanese wealthy class individuals. In the second phase, from 2008 to 2017, the group has accumulated 10 years of global financial business development with acquisition of financial business licenses of major countries. The third phase is the one where the group plans to integrate and transform the past business assets into SocialGood. We established the new company in 2018.
The achievements and roadmap are as follows.
Project achievements and roadmap
Based on the roadmap above, we estimate the demand for SocialGood as follows.
Demand Expansion Plan of Token
In the long run, we aim to target $25 Billion of total demand for SocialGood.
In the next 10 years, we estimate 5% of the future GDP will be shifted to the token economy. If SocialGood wins 1.5% of such, SocialGood demand will be expected to be about $25 Billion.